Project Overview
MedRite is a leading provider of urgent care services, offering high-quality, convenient medical care across multiple locations. Their website needed to be an accessible, informative, and user-friendly resource that allowed patients to quickly find clinic locations, understand available services, and easily book appointments.
For this project, I designed a streamlined, modern website that emphasized patient accessibility and trust. The goal was to create a seamless digital experience that provided clear navigation, service details, and an intuitive appointment booking system, all while reinforcing MedRite’s professional and compassionate brand identity.
The website is no longer live, but a full-length mockup of the original home page design is available at the end of the project.
Duration
4.5 months
Software
Adobe Photoshop, Webflow, WordPress
Categories
Responsibilities
My role focused on crafting a patient-centric digital experience that balanced functionality with an inviting design. My key contributions included:
- Custom Page Designs – Developed structured layouts for the home, about, services, locations, and contact pages, ensuring ease of access to critical information.
- User-Friendly Navigation – Designed an intuitive menu system that enabled patients to quickly locate urgent care centers and service offerings.
- Appointment Booking Optimization – Created a clear, streamlined path for users to schedule visits online with minimal friction.
- Interactive Service Descriptions – Integrated expandable sections and visual cues to enhance service exploration.
- Visual Consistency & Branding – Ensured typography, color schemes, and imagery aligned with MedRite’s professional and patient-focused identity.
Key Features
The MedRite website was designed with a strong emphasis on patient accessibility and ease of use, incorporating:
- Engaging Hero Section – A visually compelling introduction highlighting MedRite’s commitment to fast and high-quality care.
- Simplified Appointment Scheduling – A prominent, user-friendly system that allows patients to book urgent care visits with just a few clicks.
- Service Overview & Insurance Details – Clearly defined medical services with transparent information on accepted insurance plans.
- Location Finder with Real-Time Availability – An interactive map and location-based search function to help users find the nearest MedRite center.
- Trust-Building Elements – Patient testimonials, doctor introductions, and accreditation badges to reinforce credibility.
Results
The final website successfully improved the digital experience for MedRite’s patients while aligning with the company’s goals. Key outcomes included:
- Higher Patient Engagement – Improved site navigation led to increased time spent on service and location pages.
- Streamlined Booking Process – Enhanced appointment scheduling resulted in more online bookings and reduced call volume.
- Stronger Brand Presence – A cohesive design and strategic content placement reinforced MedRite’s reputation for high-quality care.
- Improved Mobile Accessibility – A fully responsive design ensured a smooth experience across all devices, particularly for on-the-go patients seeking urgent care.
