Project Overview
Atlas Home Improvement is a family-owned and operated home remodeling company that has been serving Michigan homeowners since 1989. The company is committed to providing exceptional remodeling experiences with top-of-the-line products and expert installations.
For this project, I focused on designing a user-friendly website that strengthened the brand identity while enhancing navigation and customer engagement. I led the design efforts, creating a cohesive and visually appealing experience that made it easier for homeowners to explore services and connect with the company.
Duration
2 months
Software
Adobe Photoshop, Webflow, WordPress
Categories
Responsibilities
My focus was on crafting a visually engaging and user-friendly website that aligned with Atlas Home Improvement’s brand while improving navigation and customer engagement. Key responsibilities included:
- Brand Consistency: Developed a design system that reinforced Atlas Home Improvement’s trusted and professional reputation.
- Custom Website Design: Designed an intuitive interface that simplified navigation and improved content discoverability.
- Style Tiles & Visual Direction: Established a cohesive look and feel by defining typography, color schemes, and other design elements.
- Custom Mega Menu: Created an easy-to-navigate menu structure that streamlined access to key services and information.
- Custom Iconography: Designed unique icons to visually represent services and enhance usability.
Key Features
The website was designed to enhance the user experience while meeting business objectives. Notable features included:
- Refined Branding: A polished design that modernized the company’s online presence while maintaining brand recognition.
- Enhanced Navigation: A well-structured mega menu that provided clear pathways to important content.
- Custom Page Designs: Created unique layouts for the home, about, service categories, contact, and special offers pages to optimize content presentation and user flow.
- User-Centric Layouts: Thoughtfully designed pages that guided visitors toward key actions, such as scheduling consultations.
- Optimized for Mobile: A responsive design ensuring seamless performance on all devices.
- Visual Storytelling: Integrated high-quality imagery and custom icons to improve engagement and clarity.
Results
The project resulted in a more streamlined, visually appealing, and user-friendly website. Key outcomes included:
- Improved User Engagement: A more intuitive interface and improved navigation led to a better browsing experience.
- Stronger Brand Presence: The refreshed design reinforced trust and credibility in the home improvement industry.
- Enhanced Accessibility: A clean layout and clear visual hierarchy made it easier for users of all abilities to explore services.
- Increased Conversions: A more strategic design guided visitors toward scheduling consultations and requesting information.
