Project Overview
Bath Planet of Chicagoland is a premier bathroom remodeling company offering high-quality bath and shower replacements, conversions, and walk-in tubs. Known for their fast, one-day remodels, they are committed to providing personalized solutions and exceptional customer service.
For this project, I designed a modern, user-friendly website that showcased their services while maintaining a focus on easy navigation and accessibility. The website reflected the company’s dedication to quality craftsmanship and customer satisfaction.
Duration
2 months
Software
Adobe Photoshop, Webflow, WordPress
Categories
Responsibilities
As the lead designer, I was responsible for creating the visual direction for the website. Key responsibilities included:
- Custom Website Design: Developed a fresh, intuitive layout with easy navigation to present services clearly.
- Style Tiles & Visual Direction: Created initial style tiles that helped guide the design direction, focusing on typography, color schemes, and layout choices.
- Wireframes & Prototypes: Developed wireframes and high-fidelity prototypes using Webflow.
- Custom Iconography: Designed custom icons to visually represent services and improve clarity.
- Design System: Created a design system to ensure consistency across all pages.
Style Tile Examples
Here are two style tile concepts that were created to inspire the website’s visual direction (these were not the final choices, but they helped shape the design):
Key Features
The website aimed to provide an enhanced user experience while promoting Bath Planet’s key services. Notable features included:
- Streamlined Navigation: Easy-to-use layout that made it simple for visitors to navigate the site.
- Service Highlighting: Clearly defined sections for each service, such as tub-to-shower conversions and walk-in tubs.
- Custom Iconography: Visual icons to help users quickly understand available services.
- Responsive Design: Ensured the website was fully optimized for mobile and tablet devices.
- Professional Aesthetic: A visually appealing design that communicated quality and professionalism.
Results
The redesign resulted in a more engaging and user-friendly experience. Key outcomes included:
- Increased Engagement: More time spent on the site due to intuitive design.
- Improved User Flow: Logical page layout that guided users to key content.
- Stronger Brand Identity: The modern design reinforced the company’s reputation.
- Higher Conversions: Easier access to information led to an increase in consultations.
