Project Overview
Colorado Living is a family-owned and locally operated home improvement company, serving homeowners throughout Denver, Colorado Springs, and beyond. Specializing in one-day bath remodeling solutions, Colorado Living is dedicated to offering high-quality, American-made products and expert installation.
For this project, I designed a user-friendly website that reflected their commitment to quality while improving navigation and overall user experience.
Duration
4 months
Software
Adobe Photoshop, Webflow, WordPress
Categories
Responsibilities
As the lead designer, I was responsible for crafting the visual direction and user experience for the website. Key responsibilities included:
- Custom Website Design: Created a fresh and modern website that aligns with Get Colorado Living’s brand, featuring a clean and intuitive interface.
- Custom Mega Menu: Designed a custom mega menu that streamlined navigation, allowing users to easily access different service offerings and property listings.
- Custom Iconography: Designed unique icons that visually represented the company’s services, improving both aesthetics and usability.
- Page Layouts: Developed custom layouts for the Home, About, Services, and Contact pages, ensuring information was clearly presented and easy to navigate.
- Style Tiles: Created style tiles to establish a visual framework, including typography, colors, and imagery to guide the overall design.
- Wireframes & Prototypes: Designed wireframes and high-fidelity prototypes in Webflow to illustrate user flow and interactions.
- Design System: Developed a custom design system to ensure visual consistency across all website elements and future scalability.
Key Features
The website design aimed to enhance user engagement while providing an easy-to-use platform for clients to explore services and listings. Notable features included:
- Custom Mega Menu: A well-structured mega menu that provided easy access to important sections such as property listings, services, and resources.
- Intuitive Navigation: The site was designed to offer clear pathways to key content, improving usability and reducing friction for users.
- Refined Branding: A modern design that aligned with the company’s mission and values, establishing a strong online presence.
- Custom Iconography: Designed icons to enhance the overall user experience, visually representing services and facilitating quicker navigation.
- Responsive Design: Ensured the website provided a seamless experience across all devices, whether on desktop or mobile.
- Visual Storytelling: Integrated high-quality images and thoughtful layouts to convey the beauty and appeal of living in Colorado.
Results
The redesigned website created a more professional, accessible, and user-friendly experience for visitors. Key outcomes included:
- Enhanced User Engagement: Streamlined navigation and an intuitive layout led to an improved user experience, encouraging more time spent on the site.
- Stronger Brand Identity: The new design helped elevate Get Colorado Living’s online presence, reflecting the vibrant culture of Colorado and the company’s expertise.
- Improved Navigation: The custom mega menu provided a more efficient way for visitors to access content, improving user flow across the site.
- Increased Conversions: A more polished design and simplified user journey helped drive higher engagement, leading to more inquiries and leads.
