Project Overview
ContractingPRO is a premier home improvement company specializing in roofing, siding, and exterior renovations. Their website needed to reflect their reputation for quality craftsmanship and customer service while making it easy for homeowners to explore services and get in touch.
For this project, I designed a modern and intuitive website that highlights ContractingPRO’s expertise and commitment to excellence. The goal was to create a seamless digital experience that allowed users to quickly find relevant services, view past projects, and schedule consultations with ease.
The website is no longer live, but a full-length version of the home page design is available at the end of the project.
Duration
3 months
Software
Adobe Photoshop, Webflow, WordPress
Categories
Responsibilities
My role in this project focused on designing a website that effectively communicated ContractingPRO’s values and service offerings. My key contributions included:
- Bespoke Page Layouts – Designed custom layouts for the home, about, service categories, and contact pages to ensure a cohesive user journey.
- Interactive Visual Elements – Created engaging design components, including hover effects and dynamic content blocks, to enhance the browsing experience.
- Feature-Rich Project Gallery – Developed a visually striking portfolio showcasing completed projects, allowing users to filter by service type.
- Clear Call-to-Action Strategy – Integrated strategically placed buttons and forms to encourage user engagement and lead generation.
- Consistent Brand Aesthetic – Ensured typography, color palettes, and imagery aligned with ContractingPRO’s professional and trustworthy brand identity.
Key Features
The ContractingPRO website was designed to prioritize user engagement and ease of navigation, incorporating:
- Impactful Hero Section – A visually compelling introduction emphasizing ContractingPRO’s expertise and customer commitment.
- Service Exploration Tools – Dedicated service pages with detailed descriptions, visuals, and FAQs to guide potential clients.
- Interactive Before & After Gallery – A unique feature allowing visitors to compare project transformations directly on the site.
- Seamless Consultation Booking – A streamlined scheduling system for homeowners looking to discuss their project needs virtually or in-person.
- Customer Testimonials & Trust Signals – Highlighted reviews and industry certifications to establish credibility and trust.
Results
The redesigned website delivered a highly effective user experience that aligned with ContractingPRO’s business goals. Key outcomes included:
- Higher Engagement Rates – Users spent more time exploring services and viewing project galleries.
- Improved Conversion Rates – A refined call-to-action strategy led to an increase in consultation requests.
- Strengthened Brand Presence – A polished, professional digital presence reinforced trust and credibility.
- Enhanced User Accessibility – Intuitive navigation and clear information hierarchy made the site easy to use for all visitors.
The new ContractingPRO website successfully communicates the company’s expertise while providing a smooth and engaging experience for potential customers.
