Project Overview
Dave Yoho and Associates, a leading business consulting firm, needed a modern website redesign that enhanced their brand, improved usability, and integrated an ecommerce solution for their training products.
The existing site was outdated, difficult to navigate, and lacked a clear visual identity. The goal was to create a streamlined, user-friendly experience that reflected their authority in the industry while making it easier for visitors to find information and purchase training products.
This project included a refreshed visual identity, a streamlined user experience, and a fully responsive, accessible design.
Responsibilities
I was responsible for the new logo design and the UX/UI design of the website, shaping both the visual identity and user experience. I worked closely with the developer to ensure seamless implementation of the design elements. My key contributions included:
- Brand Refresh: Updated the logo, typography, and color palette to reflect a modern, professional look.
- Custom UX/UI Design: Created a clean and intuitive interface that improved navigation and content discovery.
- Ecommerce Integration: Designed a seamless online store for training products, optimizing the purchasing experience.
- Responsive Web Design: Ensured smooth performance across all devices through design best practices.
- Accessibility Compliance: Implemented WCAG 2.1 standards to make the site more inclusive for all users.
Key Features
The site included several new features aimed at enhancing the user experience and meeting business goals. Below are the standout aspects of the project:
- Modern Branding: A refined logo and fresh color scheme to enhance credibility and visual appeal.
- Behind-the-Scenes Access: Exclusive content areas available only to logged-in users.
- Ecommerce Functionality: A user-friendly store with secure checkout and optimized product pages.
- Optimized Performance: Fast-loading pages and SEO-friendly structure to increase visibility.
- Engaging Multimedia: Integrated video, testimonials, and case studies to showcase expertise.
Results
The project had a significant impact on Dave Yoho Associates’ online presence and client engagement. Here’s how it made a difference:
- Enhanced Digital Presence: The updated branding and streamlined website design have significantly strengthened Dave Yoho Associates’ online presence and authority in their industry.
- Increased Engagement: The new e-commerce functionality and exclusive members-only content have fostered deeper engagement with both prospective and existing clients.
- Improved User Experience: The intuitive interface and responsive design have made the site more accessible and easier to navigate, improving overall user satisfaction.
