Project Overview
Destination Motivation, a sales training and consulting firm, required a website redesign that better conveyed their innovative approach to business growth while enhancing usability and engaging visitors more effectively. The goal was to modernize their online presence and reflect their creative and motivating brand identity.
The original website was functional but lacked a visually compelling design and cohesive structure. The challenge was to create a user-friendly experience that aligned with the firm’s dynamic, motivational ethos while incorporating modern design trends.
* While the original site is no longer fully live, many elements from this design continue to influence the client’s current site.
Duration
2 months
Software
Adobe Photoshop, Webflow, WordPress
Categories
Responsibilities
As the designer, I was responsible for the full visual design and user experience of the website, ensuring that it was both user-centered and aligned with Destination Motivation’s brand vision. I collaborated closely with the developer to guarantee that the design elements were seamlessly implemented. My key contributions included:
- Brand and Visual Identity: Designed a custom, dynamic look with vibrant colors, custom icons, and an updated logo to reflect the energetic and innovative nature of the brand.
- Custom UX/UI Design: Developed tailored layouts for the homepage, contact page, and other interior pages to create a cohesive and engaging navigation experience.
- Animation: Animated the contrail of a rocket ship to symbolize the company’s mission of helping clients achieve soaring success. This animation still appears in the footer of the current live site.
- Responsive Design: Ensured the design was fully responsive across devices, maintaining usability and aesthetics.
Key Features
The Destination Motivation website incorporated several unique features designed to boost engagement and create a memorable user experience. Some of the standout aspects of the project included:
- Custom Icons: Developed a set of unique icons to reinforce key messages and add personality to the site.
- Tailored Page Layouts: Crafted distinctive page layouts for the homepage, contact page, and interior pages that showcased the company’s services and expertise in a clear, compelling way.
- Animated Elements: Created a dynamic animation of a rocket ship contrail, which continues to be featured in the footer of the live site, emphasizing the company’s forward-thinking mission.
- Visual Inspiration: Included a style tile image showcasing design direction that helped guide the final visual elements, even though not all of them were selected.
Style Tile
The following style tile was created in the early stages of the project to explore design direction. While it wasn’t the final selection, it still played a key role in shaping the overall aesthetic and guiding the final design decisions.
Results
The redesigned website significantly impacted Destination Motivation’s online presence and client interaction. Here’s how it made a difference:
- Modernized Brand Identity: The updated branding and visuals helped the company project a more professional, energetic image, better reflecting their mission to inspire success.
- Increased Engagement: Custom icons, tailored layouts, and animation features provided a memorable and engaging user experience, encouraging visitors to explore further and learn more about the services.
- Improved Usability: The updated UX/UI made the site much easier to navigate, with clear pathways to important content and streamlined contact information.
- Lasting Influence: While the original site is no longer live in its entirety, many of its design elements continue to influence the current iteration, preserving the core visual direction and user experience.
