Project Overview
Express Sunrooms, a company specializing in sunroom installations and outdoor living solutions, needed a fresh, engaging website to showcase their services and connect with potential customers.
I designed a modern, user-friendly website that enhanced their brand presence and improved navigation, ensuring a seamless experience for visitors.
Duration
3 months
Software
Adobe Photoshop, Webflow, WordPress
Categories
Responsibilities
For this project, I focused on the visual and structural design of the website, working closely with the developer to ensure the final product matched the design vision. My contributions included:
- Style Tile Creation: Established the website’s visual direction with color palettes, typography, and design elements to maintain consistency.
- High-Fidelity Prototype in Webflow: Created an interactive prototype to help visualize user interactions and functionality before development.
- Custom Mega Menu: Designed a structured, easy-to-navigate mega menu to improve site organization and accessibility.
- Custom Iconography: Developed unique icons that aligned with the brand aesthetic and enhanced usability.
- Custom Page Layouts: Designed tailored layouts for key pages, including:
- Home: A compelling, high-impact introduction to the brand and its services.
- Contact: A user-friendly contact experience to encourage inquiries.
- Service Categories: Clear, engaging layouts to showcase different service offerings.
- About: A well-structured page to communicate company history, values, and expertise.
Key Features
The new website design introduced several features to improve usability and engagement, including:
- Visually Cohesive Design: A clean, modern aesthetic that aligned with Express Sunrooms’ brand identity.
- Improved Navigation: The custom mega menu streamlined access to services and key information.
- Enhanced Visual Communication: Custom iconography and well-structured layouts made content more engaging and easier to digest.
- Responsive and User-Friendly Design: Ensured optimal usability across desktop, tablet, and mobile devices.
Results
The redesigned website has strengthened Express Sunrooms’ digital presence and improved user engagement. Key outcomes include:
- Stronger Brand Identity: The cohesive design reinforced trust and professionalism.
- Simplified User Experience: Intuitive navigation and well-structured content made it easier for users to find information.
- Increased Engagement: The improved visual hierarchy and usability encouraged more interaction with the site’s content and services.
