Project Overview
This project involved designing a custom website for Miami Water and Air, a company specializing in water filtration and air purification services.
My focus was on creating a visually appealing, user-friendly website that effectively communicated the company’s expertise and services, with an emphasis on clean, professional design elements that aligned with their brand identity.
Duration
2 months
Software
Adobe Photoshop, Webflow, WordPress
Categories
Responsibilities
As the lead designer on this project, my responsibilities focused on crafting the visual and interactive aspects of the website. I collaborated closely with the developer to ensure smooth implementation of the design. Key contributions included:
- Style Tile Creation: Designed multiple style tiles to define the visual direction, including color palettes, typography, and imagery, ensuring consistency across the website.
- High-Fidelity Prototyping in Webflow: Developed detailed, high-fidelity prototypes using Webflow, translating the design into an interactive and visually engaging format.
- Design System Creation: Built a comprehensive design system to maintain consistency throughout the website, including custom modules, layout grids, and interaction guidelines.
- Collaboration with Developer: Worked hand-in-hand with the developer to ensure the final implementation aligned with the design specifications, including ensuring responsiveness.
Key Features
The website was designed to showcase Miami Water and Air’s services while providing a seamless user experience. Notable features include:
- Interactive Prototypes: Developed high-fidelity prototypes that demonstrated key interactions and functionality, allowing the client to visualize the user experience before development.
- Consistent Design System: A robust design system that allowed for easy scalability and consistent updates across the website.
- Responsive Design: Ensured the design adapted seamlessly to various screen sizes, providing an optimal experience for users on desktop, tablet, and mobile devices.
- Modern Aesthetic: The design emphasized a clean, professional aesthetic that communicated trust and expertise in water filtration and air purification.
Results
The new website design has had a significant impact on Miami Water and Air’s digital presence. Key results include:
- Improved User Experience: The design system and interactive prototypes helped create a smoother, more intuitive user experience, leading to increased client engagement.
- Enhanced Brand Identity: The refreshed, modern design reinforced the company’s professional image and positioned them as a trusted service provider in the water and air purification industry.
- Increased Conversions: The new website layout and user-friendly design have contributed to better lead generation and higher conversion rates for service inquiries.
