Project Overview
PhysicianOne Urgent Care is dedicated to providing high-quality, accessible healthcare services. Their website served as a vital resource for patients, offering essential information about services, locations, and appointment options.
For this project, I designed a visually engaging and user-friendly website that ensured patients could quickly access the care they needed. The site was structured to provide clear navigation, highlight important healthcare services, and maintain brand consistency.
The website is no longer live, but a full-length version of the home page design is available at the end of the project.
Duration
3 months
Software
Adobe Photoshop, Webflow, WordPress
Categories
Responsibilities
For this project, I worked on crafting a digital experience that was both visually compelling and highly functional. My responsibilities included:
- Comprehensive UI Design – Developed a structured, engaging layout with easy-to-scan sections.
- Custom Iconography – Designed unique icons for medical services, navigation, and quick access features.
- Style Tiles & Visual Direction – Defined typography, color schemes, and graphic elements to align with the brand’s identity.
- Content Hierarchy & Readability – Ensured critical information, such as insurance acceptance and service availability, was clear and accessible.
- Trust-Building Elements – Integrated patient testimonials and staff introductions to enhance credibility.
Key Features
The PhysicianOne Urgent Care website included several user-focused design elements:
- Hero Section with Key Services – High-impact visuals and quick links for urgent care, COVID-19 testing, and virtual visits.
- Service Breakdown & Insurance Info – Clear, digestible sections outlining patient services and accepted insurance plans.
- Meet the Founder & Team – Personalized content featuring the medical director and healthcare team.
- How Can We Help? – A quick-reference guide categorizing common medical concerns.
- Urgent Care vs. Emergency Room Section – A visual comparison to educate patients on the best care option.
- Patient Testimonials – Integrated Google and Healthgrades reviews to establish trust.
- Online Check-in & Location Finder – Strong call-to-action buttons for convenience and accessibility.
Results
The website successfully met the client’s goals by providing a seamless user experience and clear navigation for patients. Its effectiveness was evident in the client’s ongoing requests for small updates to specific sections, such as the hero area and locations section, rather than major redesigns—demonstrating long-term satisfaction with the UI and UX.
Key outcomes included:
- Strong User Engagement – Patients could easily find services, locations, and insurance details.
- Consistent Branding – Custom icons and cohesive visuals strengthened brand identity.
- Client Retention – The client returned for targeted updates, demonstrating confidence in the website’s foundation.
- Clear Information Hierarchy – Key details were easy to find, reducing friction in the user journey.
The original home page design, updated to reflect a client-requested change to the hero area several months after launch.