Project Overview
C&L Ward is a trusted home improvement company specializing in high-quality remodeling services for homeowners in Ohio. They are committed to offering energy-efficient solutions with a focus on customer satisfaction and long-term results.
For this project, I focused on designing a website that highlighted their primary services and provided an easy-to-navigate experience for potential customers.
Duration
4 months
Software
Adobe Photoshop, Webflow, WordPress
Categories
Responsibilities
As the lead designer, I was responsible for overseeing the visual direction and user experience of the entire website. I worked closely with stakeholders to ensure that the design captured C&L Ward’s brand identity and effectively communicated the company’s services to potential customers. Key tasks included:
- Visual Design: Developing a clean, modern look that represented the company’s professionalism and commitment to quality.
- Custom Navigation System: Creating a vertical sticky navigation bar that offered users an intuitive and smooth browsing experience.
- Custom Iconography: Designing a set of unique icons to visually represent the company’s services and improve user navigation.
- Page Layouts: Crafting custom page layouts to ensure information was presented in an engaging and user-friendly manner.
- Brand Integration: Ensuring all design elements were cohesive with the company’s established branding, including typography and color schemes.
Key Features
The website was designed to provide an optimized experience for users while promoting the company’s services. Notable features included:
- Vertical Sticky Navigation Bar: A custom sticky navigation bar was designed in a vertical layout, pinned to the right side of the screen. This feature allowed users to easily navigate the site without cluttering the header or disrupting the flow of the design.
- Responsive Design: Ensured the website provided a consistent and seamless experience across desktop, tablet, and mobile devices.
- Service-Centric Layouts: Created custom layouts for key pages (home, about, and service categories) to highlight C&L Ward’s offerings and improve user flow.
- Brand Consistency: Integrated C&L Ward’s established brand identity throughout the design, including colors, typography, and logos.
- Custom Iconography: Designed a set of custom icons to represent specific services, improving both usability and visual appeal.
Results
The redesign delivered a more engaging and user-friendly website for C&L Ward, with positive outcomes for both user experience and conversion rates. Key results included:
- Increased Engagement: The streamlined design and intuitive navigation led to increased time spent on the site, as users could easily explore various services.
- Stronger Brand Presence: The website’s cohesive branding reinforced C&L Ward’s professionalism and trustworthiness in the home improvement industry.
- Improved Navigation: The custom sticky navigation and clear page layouts enhanced overall user flow, making it easier for visitors to find what they were looking for.
- Higher Conversions: A more user-centric design helped to drive higher service inquiries and conversions.
