Project Overview
Rogers Roofing is a trusted provider of high-quality roofing solutions, serving residential and commercial clients with a commitment to excellence. Their website plays a crucial role in showcasing their services, expertise, and dedication to customer satisfaction.
For this project, I designed a visually engaging and user-friendly website that aligned with the brand identity. My goal was to create a seamless experience that made it easy for visitors to explore service offerings, schedule consultations, and browse completed projects.
The website is no longer live, but full-length screenshots of the original design are available at the end of the project.
Duration
4 months
Software
Adobe Photoshop, Webflow, WordPress
Categories
Responsibilities
I was responsible for crafting a structured and visually compelling digital experience that reflected Rogers Roofing’s professionalism and expertise. My key contributions included:
- Custom Page Templates – Designed unique templates for the home, about, service category, virtual consultation, and contact pages.
- Custom Iconography – Created distinctive icons to represent various roofing services and materials.
- Product Selector – Developed an intuitive product selection tool to help users explore products tailored to their needs.
- Photo Gallery Integration – Designed a custom gallery to showcase completed projects, emphasizing craftsmanship and quality.
- Content Organization & Readability – Ensured that service information, customer testimonials, and contact details were easily accessible.
Key Features
The Rogers Roofing website included several user-focused design elements to enhance functionality and engagement:
- Hero Section with Service Highlights – A bold, visually striking introduction to Rogers Roofing’s expertise and offered video support.
- Product Selector Tool – An interactive feature allowing users to explore and compare roofing options.
- Service Category Pages – Clear, detailed pages outlining roofing services, materials, and maintenance options.
- Virtual Consultation Page – A dedicated page streamlining the scheduling process for remote consultations.
- Photo Gallery – A dynamic, custom-designed gallery showcasing past projects and craftsmanship.
- Custom Icons & Branding Elements – Reinforced brand identity through consistent, high-quality visuals.
Results
The final website successfully met the client’s needs by enhancing user engagement and providing a clear, intuitive navigation structure. Key outcomes included:
- Improved User Experience – Visitors could effortlessly find service details, product options, and consultation scheduling.
- Stronger Brand Identity – Custom icons and cohesive visuals strengthened Rogers Roofing’s online presence.
- Client Retention – The client was highly satisfied with the design and continued to request targeted updates post-launch.
- Enhanced Customer Interaction – The virtual consultation feature made it easier for potential clients to connect with the company.
