Project Overview
Sun Dental Labs is an innovative global dental laboratory specializing in high-quality restorations and digital dentistry solutions. The company is committed to providing cutting-edge products and technology-driven services to support dental professionals worldwide.
For this project, I designed a modern, user-friendly website that effectively showcased Sun Dental Labs’ expertise and service offerings. The goal was to create a visually engaging experience that reflected the company’s commitment to quality, precision, and innovation in the dental industry.
This project included a refreshed visual identity, a streamlined user experience, and a fully responsive, accessible design.
Duration
3 months
Software
Adobe Photoshop, Webflow, WordPress
Categories
Responsibilities
As the lead designer, I was responsible for creating a website that was visually compelling while maintaining clarity and ease of use for dental professionals. My key responsibilities included:
- Custom Website Design: Designed a professional and aesthetically refined website that balanced modern appeal with user-friendly navigation.
- Custom Iconography: Developed a unique set of icons to visually represent the company’s services and streamline information delivery.
- Brand Integration: Ensured that all design elements, including typography, color schemes, and imagery, were aligned with Sun Dental Labs’ brand identity.
- Page Layouts: Created custom layouts for key pages, including the homepage, interior, and contact pages, to improve information accessibility.
- Enhanced User Experience: Focused on intuitive navigation and a clean design structure to ensure ease of use for dental professionals visiting the site.
Key Features
The website was designed to enhance the company’s digital presence while improving the user experience. Notable features included:
- Custom Iconography: Designed unique icons to represent different services, making information easy to scan and understand.
- Streamlined Navigation: Developed a clear and intuitive navigation structure to help users quickly find essential information.
- Mobile-Optimized Design: Ensured a fully responsive experience across all devices, from desktops to mobile phones.
- Cohesive Branding: Integrated Sun Dental Labs’ branding throughout the site for a polished, professional appearance.
- Service-Focused Layouts: Created structured content layouts to highlight key offerings and drive engagement.
Style Tiles
These style tiles were created in the early stages of the Sun Dental Labs project to explore design directions. While they weren’t the final selections, they played a key role in shaping the overall aesthetic and guiding the final design decisions.
Results
The redesigned website provided a more engaging and informative experience for users while reinforcing Sun Dental Labs’ leadership in the industry. Key outcomes included:
- Stronger Digital Presence: The modernized design helped elevate the company’s online brand.
- Improved User Engagement: Intuitive navigation and service-focused layouts made it easier for users to explore the company’s offerings.
- Enhanced Readability & Accessibility: The clean layout and custom icons improved usability for dental professionals seeking information.
- Higher Conversion Rates: A well-structured and visually compelling site encouraged more inquiries and service requests.
